CORPORATE SOCIAL RESPONSIBILITY FROM THE PERSPECTIVE OF STUDENTS OF THE INSTITUTO TECNOLÓGICO DE SONORA

Abstract

Social Responsibility is a topic that has taken a great interest in recent years, especially in developing countries, largely because of the commitments that people have, and especially those business owners, who in addition to producing returns are responsible for generating welfare in the places where they are established to carry out their commercial operations. This has led to assigning different classifications of Social Responsibility dependent on optics where it is committed to apply it, reaching business sectors, without neglecting teaching in universities, renamed in a first case as Corporate Social Responsibility and, in the second as University Social Responsibility. This paper intends to analyze the perception that students have of a university in the north of Mexico, specifically with the content of a subject that is taught in the Bachelor's Degree in Administration, in the eighth semester, 2009 plan. that work has been done, of this type in Higher Education Institutions, has been addressed in a collective construction topic, or from the focus of the public management) and there is no history of this type of research in the Northern Region of Mexico, justifying the conduct of this study. For which this report is broken down into: an introduction, theoretical framework, background, methodology, results and conclusions.