ECONOMIC AND MARKETING ADAPTATION OF BUSINESS PROCESSES IN THE MODERN RUSSIAN REAL ESTATE MARKET
Palavras-chave:
Adapter, Management, Real estate, Model, Object, SystemResumo
A model of property management in the system of business entity performance is proposed.It is based on the complexity principle, according to which the result is achieved through economic and marketing adaptation of business processes in all areas of property management.The creation of this model is driven by the existing conditions for the functioning of the economic space in Russia, the realities of business interaction in the business community, as well as the characteristics of the marketing environment that is actively developing within the framework of market relations currently forming in Russia.The content of the proposed model meets the new requirements for the processes on ensuring the real property management effectiveness at business entities,dictated by the market.These requirements in modern business are determined by the possibility of maximizing profits at the rate of exploitation of a particular propertyadmissible by the current legislation.
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Copyright (c) 2019 G. V. Mikheev, A. N. Sekisov, Dmitry A. Gura, A. G. Abazyan, O. A. Kuznetsova
Este trabalho está licenciado sob uma licença Creative Commons Attribution 4.0 International License.
Os autores retêm os direitos autorais e concedem à Revista Inclusiones o direito de publicação sob Creative Commons Attribution 4.0 International (CC BY 4.0). Isso permite o uso, distribuição e reprodução em qualquer meio, desde que a devida atribuição seja concedida ao autor.
