THE STRATEGIC MANAGEMENT OF SMALL CLOTHING COMPANIES IN VIÇOSA DO CEARÁ IN A CRISIS SCENARIO

Authors

  • Bianca Muniz de Sousa
  • Alcineide Aguiar Pimenta
  • Taísa Maria Gomes de Lima
  • Maria Nágila Carneiro Matos
  • Meirilane do Nascimento
  • Felipe Alves Reinaldo
  • Anderson Terceiro de Albuquerque

Abstract

Faced with the crisis generated by the COVID-19 pandemic, which brought losses mainly to small
businesses in non-essential sectors, this study aims to discover which maneuvers were taken by
companies in the clothing sector in the city of Viçosa do Ceará, in a way of survival during that crisis.
As a basis, this research addressed the topics: management and strategic planning; impact and crisis
management. Methodologically, this study used a face-to-face and virtual questionnaire applied to 17
companies. Therefore, it is concluded that the maneuvers used by companies as a way of survival in
the pandemic crisis involved caution in decision making, use of social networks and use of delivery.
This result is relevant to academic, governmental and private perspectives.

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Published

18-03-2022

How to Cite

Muniz de Sousa, Bianca, Alcineide Aguiar Pimenta, Taísa Maria Gomes de Lima, Maria Nágila Carneiro Matos, Meirilane do Nascimento, Felipe Alves Reinaldo, and Anderson Terceiro de Albuquerque. 2022. “THE STRATEGIC MANAGEMENT OF SMALL CLOTHING COMPANIES IN VIÇOSA DO CEARÁ IN A CRISIS SCENARIO”. Revista Inclusiones, March, 502-21. https://www.revistainclusiones.org/index.php/inclu/article/view/3271.

Issue

Vol. 9 Num 2 Abril-Junio 2022 Homenaje Stefano Santasilia

Section

Artículos

License

Copyright (c) 2022 Gda. Bianca Muniz de Sousa, Mg. Alcineide Aguiar Pimenta, Esp. Taísa Maria Gomes de Lima, Dra. Maria Nágila Carneiro Matos, Esp. Meirilane do Nascimento, Mg. Felipe Alves Reinaldo, Esp. Anderson Terceiro de Albuquerque

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