FINANCIAL LITERACY ELEMENT OF BUSINESS COMPETITIVENESS: THEORETICAL-CONCEPTUAL APPROACH

Abstract

Financial literacy represents a key factor in competitiveness, since sustainability management affects
organizations. Therefore, the objective of this study is to verify, through a theoretical-conceptual
analysis, the attributes of financial literacy that promote sustainable competitive advantages, under
the theoretical position of resources and capabilities. The methodology consisted of an analysis of
the academic bibliography that presents links between financial literacy and competitiveness, which
were labeled and graphed according to their characteristics. The results show that actions to promote
Financial Literacy in companies contribute to profitability, capital structure, value generation,
innovation and market participation, particularly in SMEs, promoting sustainability. It is concluded that
there are different studies on the subject, however this link has been scarcely addressed, so it is
proposed to continue conducting research on the subject.