MANAGEMENT, CONDITION AND PROSPECTS FOR THE DEVELOPMENT OF BASKETBALL IN BULGARIA
Keywords:
Basketball, Management, Condition and development prospects, Strategic position, Market potential, Organization capacityAbstract
Management not only as running an organization but also as a factor changing the environment makes the management of the development of sport a socially responsible activity. The present study aims at analysing some important premises for the development of basketball in Bulgaria, and also at making a comparative analysis between the social-economical premises for development of basketball and other sports and outlining the major directions for overcoming the weak sides and applying the possibilities so that basketball in Bulgaria can be developed.
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