GLOBAL DIGITAL WORKPLACE AS A POTENTIAL FOR BULGARIAN WOMAN TO ACHIEVE BETTER WORK FAMILY BALANCE

Abstract

The author seeks to analyse a new form of economic employment - that of teleworking, digital/virtual working in Bulgaria, based on 61 completed online questionnaires, among women registered as "freelancers" in job portals. Article reveals strengths and weaknesses, explain the reasons for selection, duration of practice, structure of the activity as time and realized income. Material sought to reveal attitudes to this new form of employment, the qualities required to hold on its implementation and to analyse the opportunity for Bulgarian woman to achieve better work-family balance. The article reviews national statistical data (since the country's accession to the European Union in 2007) that is assumed to be a prerequisite for the occurrence of freelancing in Bulgaria.