INNOVATIVE CREATIVES OR CREATIVELY INNOVATIVE? MANAGEMENT AND CULTURAL MANAGEMENT IN ORANGE ECONOMY TIMES

Abstract

In the first instance this article explains how culture’s concept has evolved –from its first definition in the 17th century to the present day– making it difficult to be accepted in different academic fields. This etymological approach becomes relevant to the cultural professionals administrative (manager, director, entrepreneur or entrepreneur) because –according with culture’s notion linked– the ideological and ethical approach will be oriented projects, processes or productions that are launched. Since culture is a fundamental right in the construction of citizenship and social cohesion, the participation of the State, private institutions and civil society in the generation of contexts and conditions that allows satisfy the cultural needs and expectations of the population. In a third moment a characterized differentiation is developed between the administrative positions "manager" and "director" from the processes that each of them leads in the organization or cultural institution to which it belongs. The following explains what the Cultural and Creative Industries (CCI) are, and how this business sector is –through the content production– contributing to the strengthening of collective identity and generating economic value in the country. Following this, a contrast is made –in terms of intellectual production – between heritage rights and cultural heritage as creative and innovative engines of CCI. Finally, a diagnosis is made on the characteristics of CCI in Colombia: how they operate, under what conditions; what are the profiles of those who run them and what challenges and challenges they encounter in their daily work.