Yaneva PDDE. THEORETICAL AND METHODOLOGICAL ASPECTS OF THE ANALYSIS AND EVALUATION OF THE MARKETING ACTIVITY OF THE ENTERPRISE IN THE PROCESS OF STRATEGIC MARKETING DECISION-MAKING. Rev. incl. [Internet]. 17 de marzo de 2021 [citado 7 de diciembre de 2025];8(1):350-7. Disponible en: https://www.revistainclusiones.org/index.php/inclu/article/view/203