Yaneva, P. D. D. E. «THEORETICAL AND METHODOLOGICAL ASPECTS OF THE ANALYSIS AND EVALUATION OF THE MARKETING ACTIVITY OF THE ENTERPRISE IN THE PROCESS OF STRATEGIC MARKETING DECISION-MAKING». 2020. Revista Inclusiones, vol. 8, n.º 1, marzo de 2021, pp. 350-7, https://www.revistainclusiones.org/index.php/inclu/article/view/203.