KHOSRAVI, Saber; YAZDANI, Naser. THE EFFECT OF CUSTOMER COMPREHENSION ON BRAND ATTACHMENT WITH EMPHASIS ON BRAND PREFERENCES (CASE STUDY: MELLET INSURANCE COMPANY). Revista Inclusiones, [S. l.], p. 822–839, 2019. Disponível em: https://www.revistainclusiones.org/index.php/inclu/article/view/1956. Acesso em: 21 ene. 2026.