NEW BRANDING TECHNOLOGIES THAT TRIGGER BRAND ENGAGEMENT. BRANDING PRACTICES IN THE FMCG MARKET IN RUSSIA. Revista Inclusiones, [S. l.], p. 650–656, 2021. Disponível em: https://www.revistainclusiones.org/index.php/inclu/article/view/2521. Acesso em: 29 dec. 2025.